Write an essay on the topic: How can companies deal with the challenges of e-tailing in the time of COVID 19 pandernie? Give specific examples to illustrate your point of view.
Across the world, the Covid-19 pandemic has brought fast- moving and unexpected variables to businesses.
Therefore, the way businesses need to change their business methods during the epidemic season, both strictly comply with the social isolation directive, while ensuring business performance and meeting the needs of consumers. And to ensure those requirements, e-tailing- the activity of using the internet to sell products, is the best solution for businesses. But besides the benefits e-tailing brings, it also brings a lot of challenges for all companies large and small. So, it's time for businesses to find solutions to face the challenges of e-tailing.
Above all, businesses need to understand what e-tailing is and how it works? Be understood in the simplest way, e- tailing is the acitvity of using the internet to sell products. It can include business- to- business and business- to- consumer sales of products and service. During the covid-19 pandemic , shopping online is a wise choice to consumers which doesn’t require them to go to the store, so, E- tailing is not only a good pratice business to the traders but also the best covenient way of shopping for customers. According to annual statistics, e- tailing reduces advertising and marketing expenses as customers can find the stores through search engines or social media. Also, websites cost less than physical stores to open, staff and maintain.
However, during the complicated development of the covid 19 epidemics, businesses face many challenges that e-tailing brings. First of all, businesses that have never or are new to online sales, face many difficulties. Difficulties in online marketing, approaching customers, regular customers will not know how to access the store's online website, new customers will feel lack of information and do not trust the products of that business… are major problems for businesses. As for businesses that have ever approached selling online or apply e-tailing, the biggest difficulty is competing with many other businesses in attracting customers. Sometime, retailers will face up with “ prank order” who placed the order just wanted to joke and he had disappeared when the goods were delivered.
Companies are struggling to find the best solutions to face the challenges that e-tailing brings. First off all, now is time for companies to have a training program and prepare their staff with critical skills to work effectively during this tough time. Managers need to grasp the working quality of the departments and guide employees to approach online sales through supporting software and tools such as running advertising, writing product introduction articles. Moreover, leaders need to create motivation to work in the business, reward excellent employees,etc. For customers, retailers need to understand the audience and their needs. With young customers, they often surf the web, so reaching customers is simple, but the internet is not popular with customers over 50 years old, so businesses need to promote products through services. advertising, through the press or the mass media. That not only helps customers to shop and gain customers' trust in the product but also creates a brand in the business market. Besides, creating promotions or gifts depending on the number of products will make customers are interested in shopping online.
KFC (abbr. for Kentucky Fried Chicken[5]) is an American fast-food restaurant chain headquartered in Louisville, Kentucky that specializes in fried chicken. It is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with 22,621 locations globally in 150 countries. During the Covid-19, to face with challenges of e-taiing, KFC has used the media very effectively to promote the idea that they offer fresher chicken than other businesses. Communication is the best way to send messages to customers and inform them of the quality of products and services so that they can make the best decisions. KFC has been running a lot of campaigns to deliver messages at specific time frames with the aim of attracting everyone's