Advertising is all around us, it is an unavoidable part of everyone’s life. Some people say that advertising is a positive part of our lives while others say it is a negative one. Discuss both view and include your own opinion.
There are a myriad of discussion surrounding the explosion of advertisements varying from television commercial, magazine ads to direct mails. One of the assertions put forward is that advertising facilitates consumers to improve their quality of life, while skeptics raise concerns over its effectiveness. However; I do harbor the belief that both merits and demerits of this trend exist in equal measures.
Admittedly, there are myriads of justifications convincing that the proliferation of advertising serves as an indispensable role in consumer society. Perhaps the principal reason for this case is that the prevalence of advertisements feed purchasers with the maximum choice of products. Indeed, advertisements help consumers in easy purchasing of products by disseminating a series of products under brand names with reasonable price and ultimate features. What is more, advertising is such a means facilitating manufacturers to gain more benefits in consumer market. In fact, a well-advertised product with thought-provoking and well-designed slogan can be easily sold by salesman or retailers. As consumers tend to be profoundly impressed by eye-catching sights, artistic pictures and witty language; they could perceive the background features of products more clearly through advertisements. This tictac helps with increasing the reputations, building images and goodwill of business in public.
On the other hand, while this dominance directly boosts the growth of economy and enhances the quality of life; the detrimental consequences of too much advertisements remain less acknowledged and quantified. Advertising sometimes serves as a remedy for the origin of commercial cheating. There is no room for doubt that many unscrupulous manufactures broadcast exaggerating features of products which obviously do not respond consumers’ self-interest. As a result, people tend to buy unnecessary things leading to financial burdens. To illustrate, some advertisements aim at target audience, especially children who are easily influenced by vivid sights and attention grabbing pictures. This means, children will put more pressures on their parents when pestering or nagging
In conclusion, there are strong arguments for and against the ubiquity of product advertisements; however, I firmly believe that the coexistence of both negative and positive effects of advertising occur simultaneously.
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