Due to the development of the mass media, nowadays, the advertising industry in all over the world is becominh more and more popular. However, the advertising may cause negative aspects. The first drawback is higher product pricing. In fact, the advertising costs a large amount of money. The business owners donot certainly spend money from their own pockets on promoting a new product. It means that customers need to pay extra for this service. Another obvious problem is that publiczing interupts programme on TV. Viewers feels uncomfortable each time advertising suddenly turn up. A further substantial impact of this service is misinformation. An advertising only provides positive aspects of product advertised. In other hand, negative aspects are not mentioned in commercials. Consequently, health of consumers perhaps will not be guaranteed their safety. All in all, the shoppers should get wisdom as they go shopping, not trust in everyting advertised.