It is believed that owning a unique product is important condition for a business to successful. While I agree that this is necessary in some extent, I would argue that there are several elements which impact on the success or failure of a company.
On the one hand, the unique features help business have certain situation on the market. The diversity would create attractive product for buyers because exploring the new things is psychological characterizes of human. For example, the tourists are willing to spend on money for the actives such as discover cave as well as experience especial cuisine in Quang Binh tourism. Furthermore, unique product is important factor to attract the investment for company because of its developed potential. This leads to more essential chance for the development and success for each business.
On the other hand, the successful business is also influenced by some factorials. Firstly, the product have good quality would build the belief of consumers. Apparently, people have trend choose reliable product in countless products which have similar usage. For example, Clear shampoo is my choice in many shampoos because I believe this is suitable product for my hair. Secondly, the rational price would encourage people use product of company. If the cost was too low, buyers would doubt value of product as well as the business could not ensure about the quality. The price, in contrast, is too high would restrict amount of buyers. A small number of the rich have enough ability to pay for high prices. As a result, the company could not gain profit because this business has the limit consumers.
In conclusion, although it is deniable that the distinctive product has a significant role, it is not enough to decide the success of a business. Other factors such as quality or price are really necessary for a company.