There is an increasing number of people buying prestigious labels of daily items. In my opinion, it is due to the domino effects of chasing trends and the commercial images of the companies. Therefore, I fully agree that it brings out a negative development.
The reasons for that tendency are obvious. First, the well-known companies often enhance their images as luxurious, magnificent, and expensive brands, which pique the public's curiosity about their product, especially the one who takes pride in their appearance. Subsequently, people will rush to buy these items because they want to show off their personal values. Second, celebrities' influence is the factor that constitutes public awareness. By endorsing the high qualities of the brands, they build trust with people about the reliability of these labels, which efficiently inspires them to consume the products of these famous brands without any thoughts. Gucci is the best example for illustrating this point. By providing their brand ambassadors who have stamped their marks on the entertaining industry, Gucci successfully is on top of the list in the fashion field and spreading its branding identity.
Despite some minor advantages, I personally believe that it weighs out a punch of disadvantages, which exacerbates social development. In fact, some people will pursue trends and easily squander their money just to pay for the new famous items without considering, just because of the prestigious reputation. Therefore, it will create a world full of materialistic people and each individual will be judged by their luxurious appearance, but not the potential value in their personality traits. Let’s take Kpop idols as an example for this point. Every time they advertise for famous labels like Gucci or Chanel, their devotees, especially youngsters, take money from their parents to buy the most expensive ones and show them off to other mates. Hence, the one who does not buy stuff is considered a fake fan.
Overall, there are some noticeable reasons to explain the phenomenon of people chasing famous brands. Although famous designer labels are increasingly in demand, I would argue that this form of consumerism gives people a false idea of what is important in our lives.