Over the past few years, purchasing items such as vehicles and garments original from sought-after brands has become increasingly fashionable among the populace. There is a range of factors resulting in this phenomenon, and from my perspective, such tendency conduces both positive and negative impacts in equal measures.
To start with, the inclination related to consuming products from prominent brands mostly derive from customers’ conviction regarding the reflection of the personal possessions on their wealth, social status, and appearances. To be more specific, citizens are likely to associate clothing and accessories made from renowned brands, namely Nike or Adidas, with superior and high-quality designs. Therefore, these merchandises are more suited for being luxurious over the smaller brands’ones. Furthermore, several commodities, including cars manufactured by sumptuous trademarks, are regularly prohibitively expensive due to its pricey materials or exceptional features. Hence, these products are traditionally perceived as a tool for wealthy people to interpret their social positions or their affluence.
On the other hand, a great deal of consumers from well-known brand names yields not only benefits but also adverse consequences to the business world. First and foremost, countries in which prevalent companies headquarter are every likelihood of possessing a prosperous and robust economy. For instance, America, the home country of various powerful corporations, such as Apple and Microsoft, has been the most thriving economy since the late 20th century partly owing to the reputations these enterprises gain from not only domestic but also international markets. In contrast, the emergence of dominant brand names can be an agent leading to the monopoly since these prominent trademarks are foreseen to overshadow and ultimately eradicate inferior rivals to prolong their influences.
In conclusion, the scenario of squandering items from famous brands mainly derives from individuals’ perception of embodying their wealth or social status utilizing personal property, and I uphold the conviction that this orientation can bring both advantages and demerits to the business market.