Manufacturers around the world nowadays utilize advertisement as the most effective way to introduce and bring their products to their consumers. Therefore, there is an increasing trend of advertising in quantity in which many forms of advertisement are presented through mass media. However, it appears that the quality is neglected and advertising should put the emphasis on its core value.
The ultimate goal of many brands or manufacturers is to boost sales and make a great deal of profit. They may make use of all forms of advertisement such as TV commercial, ad in newspaper, billboard on the street, popup ads for those surfing Internet or endorsement from famous people. All are for the main purpose of non-stop arousing interest of people and drawing their attention to the products. In addition, the act of advertising also highlights some special offers such as promotion, discount or customer service, which entices customers to purchase more. However, all of this doesn’t mean lots of advertising can do the trick to encourage people to buy things and, more seriously, this leaves the bad impression to the public because they are overwhelmed by lots of advertisement.
Quality versus quantity is always the most debated issue in any aspect of life and advertising is not the exception. Advertising, on the other hand, should make quality superior to quantity. The brand awareness should be expanded, on the other word the increase of brand’s reputation, which can take the opportunities of attracting potential customers, retaining current consumers at the same time or even being able to draw more attention of customers from the other rival brands. Advertising, additionally, must create a good piece of public mind. Specifically, favorable impression should be made in every piece of advertisement. That is, instead of making lots of advertisement and sacrificing the quality in order to attract customers with the content which may be silly or make no sense, putting lots of effort in creating a good advertisement with the aim to convey the meanings and meet the exact need of consumers can actually make a tremendous profit from introducing the products to the public.
To sum up, highly promoting the quality of advertising should be considered the vital choice for any brand to meet their expectation in boosting sales rather focusing on bombarding public with lots of advertisement.