Nowadays, with the development of the world, international trade is becoming easier and more variousvariety when goods not only known by traditional ways such as words of mouth direct introduction of the seller but also many modern ways like the Internet and social media. These advances of advertisement also decide development and fame of a company as well. As a result, advertisement plays an important role in the market.
It is no doubt that advertising is one of the most important factors of the modern business. Having the willingness to be famous and have benefitbenefits and selling good, companies need to tell customers about their products. When being told about many well-quality goods, we have more choicesoptions for our need, thus shorten time to choose the right good that is suitable for our need. Additionally, advertising also helphelps people to have more choice about occupations. Being the same as literature and other acts, the advertisement has a psychological impact to customers, and it needs good ideas to develop, being as same as writing a novel in order to lead the reader along the intrigue. As a result, advertising needneeds well-qualified people to make benefits.
However, in some cases, the advertisement has negative impacts toon many aspects of society. Majority of advertiseradvertisers focus on popular trends in order to convince customers that buying a product will make them happier. Not only using many celebrities such as musicians, footballers, even economic seniors, but they also use manymuch ordinary peoples to demonstrate that their products are excellent. This fierce competitiveness not only makes customers confusing and wasting money as well, but also makemakes some advertisement which areis beyond the truth. It meanmeans that customers are tricked. In the additions, many advertisers focus on children who are easily influenced by advertisements. As a result, children will put pressure inon their parents to buy them what they wantswant, thus makemaking them to develop in a bad way.
As we know, advertisements mainly belong to corporations so it is very hard to take control all of them. Therefore, the first thing to do is to establish an administrative part which is in chargeresponsible of controlling the advertisements. Advertisements focusing on children should be carefully controlled, even banned if it has unsuitable contents. Advertisement being involved in unhealthy goods such as fast food or cigarettes should be censored or have products which art warned. However, advertising is very important for the market economiceconomy, so government should only bannedban false information or products which are harmful.