Nowadays, many enterprises are trying to persuade customers that their products are the latest in their advertisements. From my perspective, there are numerous reasons for this trend and it should also be considered a negative development.
There are two primary reasons why corporations promote their products by attaching the new characteristics of their products in advertisements. The first reason is that the action to emphasize the latest features in firms' products is a marketing strategy to attract customers. People nowadays have a desire to obtain brand new products in order to keep up with the pace of development and also not be inferior to their friends and relative. The second reason is that corporations want to defeat their opponents in their business area. By introducing the latest features of their products and successfully capturing the attention of consumers, companies will become the leading business in one commercial area and as a result, reduce their opponents' business revenue.
I believe that two many adverts saying that their products are the newest can bring numerous negative influences. Firstly, many changes are either not really new or they are meaningless. For example, many new smartphones are advertised as faster than the old versions, but they are only slightly faster than the originals. This means people spend more money on a product that is not much better. Secondly, it is wasteful of the environment. In other words, older products that are good are thrown away in favor of something that is marginally more efficient. This creates an excessive amount of rubbish and environmental damage which could be averted if people did not purchase allegedly new goods.
In conclusion, there are a number of reasons why companies emphasize that their commodities are new and I would argue that this is a negative trend.